In the never-ending saga of Elon Musk's headline-grabbing antics, the latest internet rumor has taken the drama to a whole new level. According to whispers circulating on online forums and social media platforms, Musk is allegedly plotting something both outrageous and theatrical: buying the entire daytime talk show The View — not to revamp it or rebrand it, but purely to fire co-host Joy Behar live on air.
Yes, you read that correctly.
The rumor, which began spreading like wildfire earlier this week, claims that Musk is engaged in secret negotiations to acquire The View, a long-running and often controversial talk show known for its panel of outspoken women. His supposed motive? Revenge — or as some netizens are calling it, “ratings-fueled justice.”
While there’s no official confirmation of any such deal, the theory has ignited intense online chatter, with some fans even calling it “the greatest crossover episode in television history.” Others, meanwhile, see it as Musk’s version of performance art — a billionaire trolling the media in the most elaborate way possible.
So where did this animosity between Musk and Behar come from?
Joy Behar, a veteran of The View and known for her liberal political views, has not held back in criticizing Musk over the years. From mocking his management of X (formerly Twitter), to questioning the motives behind his acquisition of major companies, Behar has frequently taken jabs at Musk during live broadcasts.
In return, Musk has fired off a few spicy tweets of his own, accusing Behar of being “intellectually dishonest,” “a media relic,” and “desperate for relevance.” While these exchanges have often been dismissed as part of the broader culture war between conservatives and liberals in American media, this latest rumor takes the feud to a potentially new — and cinematic — level. “Not Just Justice — Ratings!”
One comment on a popular tech forum summed up the bizarre brilliance of the idea: “Elon doesn’t just want justice. He wants ratings.”
The idea of Musk, the world’s most polarizing billionaire, showing up unannounced on the set of The View to dramatically fire Behar on live TV feels like something straight out of a satire. And yet, the online buzz suggests that many people would not only believe it — they would tune in for it.
Musk, after all, has a history of turning absurd rumors into reality. Who would have guessed he’d launch flamethrowers under a tunneling company or livestream himself smoking marijuana on Joe Rogan’s podcast? Musk thrives in chaos, and for better or worse, he knows how to make the internet work for him.
Some media analysts argue that the rumor is likely just that — a rumor. There are no credible reports linking Musk to any real acquisition talks with ABC, which airs The View. Furthermore, purchasing a legacy daytime show with deep corporate ties and established production contracts would be far more complicated than simply buying a tech startup or launching a satellite.
Still, in the age of digital spectacle, the line between reality and theater is increasingly blurred. Could Musk be floating the idea just to watch media heads explode? Could this be a test to see how far he could push the boundaries of public discourse?
If nothing else, it’s working. The rumor has given both Musk’s supporters and detractors something to rally around, argue over, and meme into oblivion. “Firing Live on TV Is Peak Musk”
Among the more outlandish takes circulating online is the idea that Musk would stage the firing as a surprise twist — maybe even entering the studio in a Tesla Cybertruck, stepping onto the stage with a big smile, and uttering the infamous “You’re fired” à la Donald Trump on The Apprentice.
“It would be peak Musk,” one Twitter user posted. “Imagine the headlines. The TikToks. The think pieces. Elon fires Joy Behar on live TV and then tweets a meme about it before the credits roll.”
Others, however, warn that this level of personal vendetta could set a dangerous precedent if taken seriously. Media figures like Behar have long been lightning rods for political controversy, but to take steps toward silencing them — even theatrically — raises ethical questions about freedom of speech and the role of billionaires in shaping public discourse.
Interestingly, Musk has remained silent on the rumor. He hasn’t tweeted about it, joked about it, or denied it. Given his usual quick-trigger responses to any viral moment, the silence is... suspicious. Or at least, that’s what fans are suggesting.
“It’s classic Elon,” one Reddit user said. “He lets the chaos build, watches everyone react, and then drops a one-liner tweet that breaks the internet. I bet he’s just waiting for the perfect moment.”
Whether there’s any truth to the story or not, it has become a perfect symbol of the times we live in — where entertainment, business, politics, and trolling often merge into a single spectacle.
Some observers wonder if the whole situation is simply a distraction. With ongoing controversies around his leadership at X, Tesla stock fluctuations, and his usual battles with journalists and regulators, a viral headline about The View could serve as the ultimate misdirection.
Or maybe it’s a statement. A billionaire reminding the media elite that he can not only own the narrative — he can buy the platform, too.
Whether it’s fact, fiction, or somewhere in between, the rumor that Elon Musk is planning to buy The View just to fire Joy Behar on live TV is undeniably one of the most bizarre stories to emerge in recent memory. And in Musk’s world, that’s saying something.
As one viral tweet put it: “Only Elon Musk could turn a daytime talk show into a battleground for meme warfare.”
Until Musk breaks his silence, all eyes will be on The View — and Twitter — waiting to see what happens next.