Leni Klum Defends Lingerie Ads with Heidi Klum: “There Will Always Be Critics”

Leni Klum, the 20-year-old daughter of supermodel Heidi Klum, is no stranger to the spotlight, especially when it comes to her work with her iconic mother. Recently, Leni has found herself responding to criticism surrounding her joint lingerie ads with Heidi for the Italian brand Intimissimi.

Despite facing mixed reactions to their collaborations, Leni has been quick to defend her choices, emphasizing the importance of focusing on the positive feedback and ignoring negativity.

The mother-daughter duo has posed together in multiple lingerie ads for Intimissimi since Leni turned 18, garnering attention not only for their stunning looks but also for their bold and empowering choice to work together in the fashion world. However, their choice to model lingerie together has not been without its detractors.

When they shared a new ad in October 2024, some social media users voiced discomfort with the idea of a mother and daughter posing in revealing lace lingerie.

Leni, however, isn’t phased by the criticism. In an interview with Glamour Germany, she explained her perspective on the situation. "I always try to remember that no matter what you do, there will always be someone who doesn't like it," she said.

"You simply have no influence on it and shouldn't concentrate too much on the negative." Leni’s words reflect her maturity and confidence in navigating the often harsh and judgmental nature of the public eye.

Instead of dwelling on the negative responses, she chooses to focus on the positive reactions, which far outweigh the criticism.

She added, “But there are so many more positive reactions. Oh, and: Most of the comments are in German, and I don't really understand many of them. Of course, that helps too.”

Leni’s lighthearted approach to the situation shows that she’s learned to block out the negativity and not let it affect her. By not taking the critiques too seriously, she demonstrates a level of resilience and a healthy detachment from the pressures of social media.

The lingerie ads featuring Heidi and Leni have sparked a range of comments from their audience. While many have praised the pair for their stunning looks and family bond, others have expressed discomfort at the idea of a mother and daughter posing together in such revealing outfits.

One user wrote, "This makes me feel uncomfortable," while another added, “Heidi looks amazing. But why would you pose in lace revealing lingerie with your mother? Gives me a yucky feeling.”

Such comments seem to stem from a perception that there is something inappropriate about the pair's shared modeling gigs, likely due to the intimacy and sensual nature of the lingerie industry.

Despite these criticisms, Leni remains unfazed. She’s learned that in the world of fashion and entertainment, no matter how well-intentioned a project may be, there will always be those who voice dissent.

In fact, Leni's ability to remain calm and composed in the face of backlash only enhances her reputation as a young woman who is unapologetically confident in her choices.

However, not everyone shared these negative sentiments. A number of users defended the Klum duo, pointing out that modeling lingerie is a long-standing tradition in the fashion industry, and there’s nothing inherently wrong with a mother and daughter working together in this capacity.

One fan wrote, "Two beautiful ladies! I can't imagine why anyone would be critical of this. People have been modeling underwear forever." This comment reflects the broader perspective that lingerie ads are not only commonplace in the fashion world but also a celebration of body confidence and beauty, regardless of family ties.

For Leni, working alongside her mother in the fashion world is a natural step, as she has followed in Heidi’s footsteps and carved out her own successful career in modeling. Growing up under the public eye, Leni is no stranger to the challenges that come with being in the spotlight, and she seems to have developed a thick skin when it comes to handling criticism.

Her response to the ongoing debate about the lingerie ads shows that she values her career, her relationship with her mother, and the ability to stay true to herself.

Despite the criticisms, Leni and Heidi Klum continue to enjoy a successful partnership with Intimissimi. Their ads showcase not only their beauty but also the powerful bond between mother and daughter.

It’s clear that the Klum women have cultivated an image of confidence, strength, and beauty that resonates with many. In a world where body positivity and empowerment are key messages, their collaboration continues to send a message that women of all ages can embrace their beauty without fear of judgment.

In the end, Leni Klum's response to her critics is a reminder of the importance of focusing on the positive and remaining true to one's values. While some will always find something to criticize, it's the support and appreciation from others that truly matters.

By choosing to focus on what makes her happy and proud, Leni sets an example of confidence and grace for others in the industry.