Trump Boasts He Made Taylor Swift Flop—But The Numbers Tell a Very Different Story

President Donald Trump has ignited a fresh storm of controversy with his latest post on Truth Social, where he boldly claimed that Taylor Swift is “no longer hot” – all thanks to him. While on an official overseas trip to the Middle East, Trump took time to gloat online, writing, “Has anyone noticed that, since I said ‘I HATE TAYLOR SWIFT,’ she’s no longer ‘HOT?’”

The president seemed almost gleeful in suggesting that a single outburst from him during the 2024 campaign managed to deflate one of the world’s most successful music stars. But reality tells a completely different story – one where Swift is more powerful, richer, and culturally relevant than ever before.

Trump’s declaration that he "hates" Taylor Swift came in September 2024, shortly after the pop star officially endorsed then-Vice President Kamala Harris in the presidential race. While the Trump campaign initially brushed off the endorsement, the president couldn’t help himself and days later erupted online in all caps: “I HATE TAYLOR SWIFT!”

He then went on Fox & Friends to clarify that he was “never a fan” and predicted Swift would “pay a price for it in the marketplace.” But in a twist of poetic irony, since the moment Trump launched his online tirade, Swift’s fortune has increased by $300,000,000 – a larger jump than she saw in the eight months prior.

As of May 16, 2025, Swift's net worth sits at an astonishing $1.6 billion, according to Forbes. She’s the first artist to break into the billionaire rankings purely off the strength of her songwriting and performances, with much of her wealth coming from the record-shattering Eras Tour and a music catalog that alone is valued at $600,000,000.

That figure had climbed significantly from $500,000,000 in January 2024 to its current value in just a few short months. Rather than suffering any backlash or “marketplace punishment” from Trump's verbal assault, Swift seems to have experienced a boost – in wealth, popularity, and cultural clout.

To further undercut Trump’s narrative, even members of his own family appear to remain loyal Swifties. Shortly after the “I HATE TAYLOR SWIFT” post went viral, Ivanka Trump and her daughter Arabella attended a Taylor Swift concert in Miami.

Earlier that year, Ivanka posted a birthday photo of Arabella featuring a custom cake with lyrics from Swift’s hit song “Blank Space.” Despite Trump’s public animosity, his daughter’s household continues to publicly embrace the star he claims to despise.

This wasn’t Trump’s first public swipe at Swift. During the 2025 Super Bowl, which both he and Swift attended, the president claimed she was “BOOED out of the stadium,” adding sarcastically, “The only one that had a tougher night than the Kansas City Chiefs was Taylor Swift. MAGA is very unforgiving!”

Yet, the boos aimed at both figures that night did little to shift the public narrative. Swift remains a cultural titan, while Trump appears increasingly obsessed with trying to undermine her relevance.

Political analysts have taken note of Trump’s unusual focus on Swift, suggesting that he sees her not just as a pop star but as a political opponent with significant sway. Mike Nellis, a Democratic strategist and former adviser to Kamala Harris, suggested on X that Trump’s attacks are designed to distract from deeper economic issues, such as the impact of tariffs on consumer goods.

“We’re going to see new levels of BS distractions, like him attacking Taylor Swift out of nowhere,” he wrote. For a president facing rising public scrutiny, attacking a celebrity is a convenient detour from harder questions.

But Trump’s repeated use of Swift as a rhetorical punching bag speaks volumes about her influence. Swift’s political engagement, particularly her endorsement of Harris, activated millions of young voters and solidified her role as more than just an entertainer. In fact, her decision to wade into the political arena may have made her more powerful than ever – not less.

Since Trump's hostile remarks, her net worth has risen faster than it did before. Her tour has shattered records. Her albums continue to dominate charts. And her silence in response to Trump’s jabs has only made her seem more composed, strategic, and dignified.

Adding to Swift’s powerful narrative is her business acumen. Since 2021, she has been re-recording her early albums to reclaim ownership rights, a move that has not only resonated with fans but also generated significant revenue. It’s this kind of long-term vision – reclaiming control, building from within, and refusing to be owned by anyone – that makes Swift's story the exact opposite of what Trump describes.

She's not flopping. She's flourishing.

Trump, who has built his political identity on culture war battles, likely views Swift as a uniquely dangerous cultural opponent. She appeals to a demographic that’s largely resistant to his messaging. She has the trust of millions who don’t respond to fear-based political rhetoric.

And worst of all for Trump – she’s winning where he said she would fail. His prediction that Swift would “pay a price” has completely backfired. If anything, his outburst acted as an unintended endorsement, fueling further support and media attention in her favor.

It’s no wonder Trump keeps bringing her up. For a man whose power relies heavily on visibility and dominance of the narrative, Swift represents a threat he cannot control or silence. He may be the President of the United States, but even he cannot stop a global superstar with a billion-dollar empire, millions of loyal fans, and cultural capital that transcends borders and generations.

In the end, Trump’s claim that he “ended” Taylor Swift’s relevance is not just misleading – it’s laughable. While he throws social media tantrums and tries to drag celebrities into political brawls, Swift remains on stage, filling stadiums, breaking records, and stacking millions.

Her decision not to respond only makes his attacks look more desperate and petty. Because while he’s spending his time ranting on Truth Social, she’s quietly making history.

Trump can yell all he wants that he “hates” Taylor Swift, but the numbers, the fans, and the cultural momentum say otherwise. And if he thought that his second term in the White House would give him the power to cancel her, he was wrong.

Because while he governs, she reigns.